
"No supply and no demand ..." That pretty much summed up the organic dairy market when the Cleary Family from Glenisk decided to go organic more than thirteen years ago. With nobody selling organic milk and no-one interested in buying it, the family's dream of creating an organic Ireland seemed unlikely. But nobody said it was going to be easy; and so the crusade began - finding the tiny number of organic farmers in existence and encouraging a great deal more to go organic; creating the best tasting organic milks and yogurts in the world and persuading the stores and supermarkets to stock them. The best part was discovering an entire generation of customers who were experiencing their own organic epiphany - making conscious decisions about their food, their health, the environment and the importance of supporting local economies; those people who embraced organic and who share our passion for good food, naturally produced. More than a dozen years down the road, 50 organic farms across the island of Ireland have joined the crusade and Glenisk is actively working to convert 100 more. This 4 minute video is the (abridged) story of Glenisk's organic mission - and is dedicated to the customers who made the mission worthwhile.
(4 minutes)
(4 minutes)